From pre-show strategy to post-show conversion, presence that performs.
Plan, coordinate, and run high-impact booths—from pre-show prep to post-show follow-up.
We handle every aspect of your trade show and event participation, from pre-show planning and appointment setting to on-site coordination, booth management, and post-show follow-up. Whether you need a turnkey presence or targeted support, we design, coordinate, and manage the experience from concept to conversion so you can focus on relationships and results.
Scope Clarification: On-site supervision can be fulfilled by our team or coordinated via approved local partners, depending on market and scope. We manage vendor coordination and documentation; final contracting and payments are executed by the client. Insurance/COIs and union/safety compliance are coordinated in partnership with your appointed vendors and venues.
What We Offer
- Event Strategy & Calendar — Map priority shows, define goals and KPIs, and build an annual activation plan with budgets and timelines.
- Pre-Show Planning & Appointments — Targeted outreach, hosted-buyer submissions, calendar booking, agenda design, and media/influencer coordination.
- Booth Strategy & Creative Brief — Traffic flow, engagement hooks, key messaging, and layouts aligned to your brand and objectives.
- Design & Production Coordination — 3D renders, graphics, print specs, AV, power/internet, furnishings, and signage—ready on time and to spec.
- Logistics & Vendor Management — RFPs, quotes, show services (drayage/rigging/cleaning), freight/shipping, storage, and insurance/COIs tracking.
- Staffing & Training — Shift plans, talk tracks, objection handling, product demos, and lead capture SOPs.
- On-Site Coordination & Engagement — Install supervision, daily huddles, appointment hosting, micro-events, giveaways, and live social coverage.
- Lead Capture & CRM Sync — Badge scans, QR forms, qualification, and same-day CRM mapping with notes and next steps.
- Post-Show Follow-Up — Recaps, nurture sequences, meeting summaries, and pipeline advancement with ROI reporting.
How We Work
- Discovery & Targets: Confirm audiences, win themes, KPIs, budget, footprint, and required services.
- Blueprint & Critical Path: Organizer deadlines, vendor milestones, content assets, and compliance checklist.
- Design & Build: Finalize renders and graphics; order show services and arrange freight and storage.
- Pre-Show Activation: Appointments, hosted-buyer coordination, press alerts, influencer invites, and staff training.
- On-Site Execution: Install supervision, booth operations, live engagement, and real-time issue resolution.
- Close & Convert: Lead triage, CRM sync, follow-up sequences, and a performance report with recommendations.
Packages & Tiers (Examples)
- Essentials — 10×10/3×3 coordination, basic graphics, lead capture setup, and post-show email template.
- Enhanced — Adds 3D renders, appointment setting, giveaway/micro-activation, and daily social posts.
- Premier — Adds press hour or buyer breakfast, live content crew coordination, and VIP partner program.
Tools & Assets Provided
- Event calendar and organizer deadline tracker
- Booth traffic flow map and engagement scripts
- Print-ready graphics pack and spec sheet
- Lead capture forms/QR and CRM mapping template
- Staffing roster, shift plan, and run-of-show
- Vendor contact sheet and compliance checklist
KPIs & Outcomes
- Qualified leads captured and cost per lead
- Pre-booked meetings and in-show conversions
- Press/influencer touchpoints and social reach
- Pipeline created and revenue influenced
- Booth dwell time and engagement rate
- On-time, on-budget delivery across milestones
Show up with confidence. We’ll make sure your presence is the one everyone remembers, and the one that drives results.